Psychology Practice Website in Morocco: 12 Essential Elements

A psychologist's website must balance two seemingly contradictory requirements: findable (SEO, clear information) and reassuring (discreet, warm, professional). Here are the 12 essential elements for the Moroccan context. 1. CALMING DESIGN — Soft palette (sage green, slate blue, natural beige). Human typography. Real photos of your office — never stock images of people crying or silhouettes against stormy skies. 2. LOCAL HOMEPAGE — City and neighborhood in the first sentence. Example: "Clinical psychology practice in Casablanca — Maarif district." This tells both Google and the patient exactly who you are and where you are. 3. VERIFIABLE CREDENTIALS — Display your full academic background: Master's in clinical psychology, university, year, post-graduate specializations (CBT, EMDR, systemic therapy…). E-E-A-T signal for YMYL health content. 4. SPECIALTIES AND PATIENT POPULATIONS — Adults, teens, children, couples? Anxiety, depression, grief, phobias, eating disorders, sleep, trauma, ADHD? Dedicated sections improve long-tail rankings. 5. FEES AND SESSION DURATION — 250-500 MAD range, 50-60 minutes standard. State whether you accept CNSS (70% reimbursement) or CNOPS (80%). 6. PRACTICAL MODALITIES — In-person, teleconsultation, languages (French, Arabic, Darija, English). 7. BOOKING — WhatsApp pre-filled link for first contact + minimal contact form. Do not ask for the reason for consultation in the form. 8. TELECONSULTATION PAGE — Tools, security, payment method, CERéDéPsy Art. 24 limitations stated. 9. FIRST SESSION FAQ — Confidentiality, no referral required, changing therapists, duration expectations. Reduces pre-contact anxiety. 10. LEGAL NOTICES + PRIVACY POLICY (Law 09-08) — Mandatory if you collect data. Controller identity, purpose, retention period, rights. 11. MOBILE-FIRST + SPEED — 76% of health searches on mobile in Morocco. Under 3 seconds load time. Large tap targets. 12. SCHEMA LOCALBUSINESS + PSYCHOLOGIST — Structured data for Google rich results and AI search visibility. TOP 3 PRIORITIES IF YOU MUST START SOMEWHERE: Local homepage (findability) → verifiable credentials (credibility) → WhatsApp booking (conversion).